Improve Your Reputation, Bring You Better Talent, and Get You a Tax Break... by Going Green?

You probably know making your office more eco-friendly can have the added benefit of saving your business money. Reducing paper waste, switching to more efficient energy sources for lighting, air conditioning and other utilities — these moves are good not only for the environment but also for your bottom line. Here are 3 other ways “going green” can be smart for your business.

1. Going green means a better reputation for your business

With environmental responsibility a major topic of discussion in the news over the last several years, more consumers are expecting the companies they do business with implement eco-friendly practices.

According to the Smart Steps to Sustainability report from the US Environmental Protection Agency, 73% of consumers believe it is important companies have good environmental records, and 75% say businesses should provide details about their companies’ impact on the environment.

If you want to differentiate your business from your competitors, and attract green-minded new customers, one great way is to demonstrate your commitment to the environment by establishing sustainable practices in your business — and letting the public know you’re doing it.

2. Going green can bring you better talent and make your business more productive

Making yours an eco-friendly business can help you attract not only more customers and better PR — but also attract more productive and like-minded talent to support and further expand your green initiatives. .

A recent UCLA study finds the staff working for eco-friendly companies is 16% more productive than employees at businesses do not make environmental responsibility part of the culture.

There are many reasons for this. First, with the environment such an important issue today, the more talented and sought-after employees who can pick and choose where they work are obviously making the green commitment of their would-be employers a factor in which jobs they take.

Also, as the UCLA report finds, employees working for green-minded businesses tend to feel better about their jobs —they are helping to make a difference — and translates into higher levels of productivity. Bottom line: Going green means making green!

3. Going green can create big tax breaks for your business

As a recent feature in the Houston Chronicle’s Small Business section points out, implementing green practices in your business can also generate significant tax breaks.

Here are just several examples The IRS offers tax credits for companies that switch to renewable energy sources such as solar or wind power, and for business whose official vehicles are hybrids or other eco-friendly cars or trucks.

Still not convinced? If you need more reasons to “go green,” consider this. When you implement some simple, eco-friendly practices in your business, you can also reduce your overall operating expenses.

Oh, and don’t forget — you’ll be helping the planet.


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